By Awa Sowe
Exhibiting at International conferences offers several benefits to your institution as well as business. Unlike other marketing activities, exhibitions offer a wide platform for brands to showcase their products, services and communicate their key message to a more receptive audience. Exhibition participation can help you meet with partners who are pro-actively looking for a deal, which will result in you being able to collaborate and built partnership relations.
Thus, The Gambia News Agency’s (GAMNA) participation at the 2nd edition of the Global Media Congress 2023 offers the agency a platform to share new ideas and cutting-edge solutions that could shape the future of the industry.
The Abu Dhabi exhibition and media congress, was organised by ADNEC Group in strategic partnership with Emirates News Agency (WAM) under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President and Deputy Prime Minister of the UAE, and Chairman of the Presidential Court, from 14th-16th November 2023 at the Abu Dhabi National Exhibition. The event brought together over 200 chief executives and 1,200 participants, 30 sessions, with 40 speakers focusing on different thematic areas. It accorded agency the opportunity as the only West African news agency exhibitor to showcase as well as create brand awareness.
Exhibiting with both international and local media houses showcasing latest tech products and services in in the media, provided an ideal platform for global networking as well as brand reinvention in the evolving media landscape.
The exhibition also enabled the agency to market its brand to a broader crowd and make them aware of the agency’s product and services. Standing out from the mass and getting your voice heard can appear challenging but with the right approach, you can make the most of it.
The exposition also presented a platform for face-to-face interaction and focused on encouraging partnership engagements and collaborative deals. One of the most important benefits of participating in the this year’s exhibition is that it helps in creating brand visibility , relevancy, as well as serve as an excellent way to raise brand value and generate awareness.
The Gambia News Agency exhibition booth with colorful designs and logo display helped position our brand in the minds of attendees, allowing them to engage with the agency by conducting various engagement activities such as meetings and networking chats to build brand proximity.
Mr Eugenia del Mazo, National News Agency of Argentina, who was also at the exhibition said it was a pleasure to exhibit at the GMC 2023 as it rendered them the opportunity to showcase and create awareness for their agency
He went on to explain that the congress is an enormous event with many networking and collaborative opportunities such as content sharing, content buying, partnership for capacity building as well better marketing strategies.
Petr Kolz, Czech News Agency expressed satisfaction over the overall exhibition. He went on to thank the EmiratesNews Agency for providing them the opportunity to exhibit with a complimentary booth to market their products and services to a larger range of audience.
“Exhibitions provide visibility and I believe we will be able to come out with better deals for future collaborations,” he noted.
In conclusion, he stressed that global partnerships are vital for sustainable development as they connect people worldwide and allow each other to share information, technology, and resources which allow for more significant connections of knowledge and ideas, among different stakeholders on an equal footing.
Meanwhile, The Gambia News Agency’s participation with a complimentary stand helped welcome diverse range of professionals, market its brand and make the international world beware of the agency’s services.
