GMC: Connecting Global Media for Innovative Ideas

By Awa Sowe

The Global Media Congress (GMC) is a crucial gathering for news media enthusiasts to discuss strategies and the future of news media. This is where powerful cooperation and   business connections are made, where you can benefit from expert education, explore the latest regional and international trends, gain strategic insights, and network with senior news media executives, strategic advisors, and forward-thinkers.

Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, UAE Vice President, Deputy Prime Minister and Minister of the Presidential Court, the 2nd Global Media Congress (GMC) will be held 14-16 November 2023 at the Abu Dhabi National Exhibition Centre, Abu Dhabi.

Organized by ADNEC Group in partnership with the Emirates News Agency (WAM), GMC 2023 will examine the latest developments in the media sector and its prospects, building on the resounding success of the GMC’s inaugural edition. Returning for its second year, the world-class three-day event will see the participation of a roster of the world’s top industry leaders, specialists and influencers, in addition to academics, youth and university students.

GMC produces strategic outputs that greatly contribute to shaping the future of the media sector. With more than 200 CEOs and 1,200 media pioneers, specialists and global influencers representing continents, with 30 panel discussions and in excess of 40 workshops, in which more than 161 international speakers participating,193 exhibiting brands 6 features and 121sessions will gather and discuss the latest tech solutions in the media sector.

The GMC 2023 will discuss several key themes, focusing on issues related to environmental conservation, climate change and sustainability, innovation, artificial intelligence, and utilizing sports in media to promote positive values. The congress will highlight the role of media in spreading positive values and enriching various sustainability concepts related to environmental and climate issues.

Speaking to MrAbubacarrSankanu, Deputy Government Spokesperson a participant of GMC 2022 said that it was an honor to attend the media Congress, as the agency was very generous to signed a memorandum of understanding with the Gambia News Agency(GAMNA) to build cooperationas well as build the capacities of the staff of the agency.

“Gambia is a developing country we have to build a lot of skills to ensure that we participate in the global dialogue for media advancement”. He noted

Nothing can beat interpersonal exchange. He further explained that technology and artificial intelligence are here to help andenhance communication, humaninteraction and bridge the gap.

He added that the GMC is a unique platform for media enthusiasts from all over the globe and other relevant stakeholders for national, regional and international media outlets to produce forecasts for the global media sector and its pivotal role in accelerating sustainable development worldwide.

Concluding, he said that, the congress also provides an opportunity to enhance cooperation and forge media partnerships that initiated the development of the media sector and ensure its sustainability and capacity to continue providing reliable, diverse and time-relevant content that keeps pace with the rapid technological development that the world is experiencing.

GMC provides an ideal platform for international companies wishing to enter the media industry markets in theregion. It also provides an opportunity for media outlets around the world to gain insights on the regional and global media industries, and formulate a forward-looking vision to shape the future of the sector, which has become a key driver for sustainable development worldwide. Additionally, the GMC 2022’s accompanying exhibition attracted more than 193 major international media companies from 42 countries around the world, who gather to discuss the latest tech solutions in the media sector.

LaminKujabi, a reporter from GAMNA mentioned that attending this global media congress was a big opportunity and a chanceto meet and network with prominent people around the world in the media sector.

He added that at the congress he was opportune to attended series of workshops which has also increase his inspiration as the way UAE was able move quicker through the use of knowledge and skills to make UAE a modern country.

“The knowledge gain attending the global media congress has impacted my life and also improve my work skills. It has helped me to be more factual in writing to avoid mis-information and dis-information as we are in an era of social media” He irritated.

Furthermore, he said that he was not restricted to only attend one workshop but was given a dual entrance card which means I can access all the roomswith activities. He added that attending the global media congress has brought advantage and improvement for the staff of the agency as well as foster relation with other news agencies that attended the event.

It is important to note that, the three-day conference will also include rigorous workshops aimed to unite the entire media sector to exchange groundbreaking ideas and cutting-edge solutions shaping the future of the industry. It will also provide a unique platform to highlight the position of mass media in the Middle East whilst engaging a global audience, driving innovative visions and collaborations that will advance the sector.

The conference and its range of workshops will offer an interactive platform for journalists, tech firms, content creators, digital marketing professionals, streaming giants, entertainment executives, regulators and key media stakeholders. The GMC will facilitate critical knowledge exchange and present opportunities for business partnerships for media professionals from across the globe.

With over 150 brands specialized in the media and production industry participating, the Congress is a world-class stage where buyers and sellers can meet, learn, network, do business, and explore new products, solutions, and technologies, providing an unmissable opportunity to take a great leap forward in the region’s and the globe’s media sector.