By Awa Sowe
Exhibitions are a great opportunity for exhibitors to connect with prospects through face-to-face communication and engagement. As an exhibitor, you can interact with attendees to inform them of your company brand, the services it offers and its value in a more relaxed and personal atmosphere.
Moreover, exhibitions play a crucial function in bringing your company/institution and are also an essential element of marketing strategy of various companies. Along with selling advertising to promote brand, participating in an exhibition helps create brand proximity with the help of engaging and connecting with people.
One unique opportunity to achieve such values of creating brand awareness is the Global Media Congress held in UAE every year since 2022. It plays a key role in facilitating business connections globally and foster brand reinvention in the new media landscape.The exhibition accompanying the Congress will not only showcase the latest technologies from leading brands, as well as startups relevant for the media, but also provides an opportunity for commercial deals between technology companies and media outlets.
The Media industry is changing rapidly and businesses need to adapt in order to thrive. The Global Media Congress is the ideal platform for businesses to connect with global thought leaders, learn about the latest trends and collaborate on new ideas.
This year the Global Media Congress will feature the exhibition, where leading international and local brands will showcase the latest tech, products and services in media it will also provide an ideal platform for global networking and brand reinvention in the evolving media landscape.
It will also feature the exhibition, where leading international and local brands will showcase the latest tech, products, and services in media and facilitate shaping the future of the media industry with more than 200 CEOs and 1,200 media pioneers, specialists and global influencers representing continents, with 30 panel discussions and in excess of 40 workshops, in which more than 162 international speakers participating.
Accordingly, the event brings together the global media industry for a conference focused on groundbreaking ideas and innovative solutions. With a diverse range of participants including journalists, tech firms, content creators, and entertainment executives, the congress facilitates knowledge exchange and business partnerships for media professionals worldwide.
The Gambia News Agency will be hosting an exhibition at the congress with a complimentary stand to welcome a diverse range of professionals, market its brand to a broader crowd and make them aware of the agency’s service.
